After nearly 18 years of Google advertisement platform to simplify people to connect online with businesses.
It’s been nearly about 18 years of Google Ads platform were helping people to connect online with businesses. As part of a comprehensive effort to streamline its offerings, Google’s flagship advertising products are getting new names and reorganizing to better reflect their current capabilities and where the company sees trajectories for growth. Along with the rebranding, Google is also introducing some new solutions that further the push toward simplifying its advertising offerings.
On Jun 27, Senior VP of Ads & Commerce had put his statement on Google official blog “Google is simplifying its advertisement solution for advertisers and publishers ”
There will now be three primary brands:
- Google AdWords is now Google Ads.
- DoubleClick advertiser products and Google Analytics 360 Suite are now under the brand Google Marketing Platform.
- DoubleClick for Publishers and DoubleClick Ad Exchange are integrated into a new unified platform called Google Ad Manager.
You can read the full article on Google’s official blog: https://www.blog.google/technology/ads/new-advertising-brands/